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Your one-stop shop for clever, time-saving home tools that make everyday living easier, cleaner, and a whole lot smarter.
Households
Technology
Home decor
We believe that simplicity is the key to better living. Started by Adityesh Singh and Saumya Singh Duhan, our brand is dedicated to creating smart, practical, and reliable household tools that make everyday life easier. What began as a shared idea has grown into a mission to bring comfort, convenience, and efficiency into every home — helping you live simpler and smarter.
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products